NBC/News Crash YouTube’s Party

Click on the Buzz in the left rail and you’ll see a piece on the recent announcement about NBC & News Corp partnering to create a YouTube "killer". The labels are slashing about for a strategy as IPTV comes roaring at them. Some, like Viacom, are using the classic sue and ally model. NBC/News are going for the coop model. They never seem to learn to play ball together which is why iTunes kicked their butt the first time. They will need to a) cooperate and b) be hip to draw the masses…neither of which they normally accomplish. My bet is YouTube takes the UGC world, iTunes becomes the channel of choice (aided by the new iTV which gets content to the TV) and Joost/Bit Torrent and crew fight it out in the P2P/streaming world.