When I thinking of online gaming, I think of 15-24 year olds battling away until the early hours of the night, loaded with Red Bull. According to a recent Comscore Gaming report, the average gamer is 41 years old and 52% of the gamers are women. I know that some of our gaming properties have suffered in formal traffic metrics since the younger gamers blow away their cookies and tracking programs and so tend to be under represented in the counts. Would be interested in getting feedback from a couple of the Comscore readers to this blog about this. This report would indicate that there are a large number of mid-aged women gaming. Not certain if there classes of games that I am not thinking about here that would target this group.
2 thoughts on “Surprise Gamers”
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I think that this rating is true. And I do _not_ think that most younger gamers blow away their cookies. Most young gamers tend to use specific gaming systems (nintendo, xbox, etc) or play games that are their own applications (no browser, no cookies).
Whereas the majority of people are “casual gamers” so this makes up a larger audience and is tracked in-browser playing pool, or cards, or backgammon online in flash or javascript interfaces.
It looks to me from the summary that the report is mixing up video games, mobile games and PC games, even though the numbers are broken out separately in the table.
As an example, PopCap claim that some 75% of their audience is female, and I believe it is a similar stat for Pogo.com.
My guess is that the PC/online games audience is effectively cancelling out the console audience to end up at the so-called “average” consumer.
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